Pitfalls Of List Building And Email Marketing ? How To Avoid Them ...

List building to develop a long-term business online has become an invaluable process for every internet marketer. One-off launches and big affiliate promotions on other people?s websites are all very well and good, but a loyal and receptive subscriber list is a residual goldmine.

Nowadays many commercial enterprises are grasping the importance of email marketing. By using emails an online business or individual entrepreneur can market their product or affiliate link directly to their customers. Generally the main purpose of email marketing is to reach their target audience as quickly and as directly as possible. However, there is another valuable use of an opt-in list and that is to maintain a relationship with the customer base.

The reason why email marketing has grown at such an astounding rate is largely because people on the internet are hungry for information. Email can deliver useful, up to date information in an instant. Consumers are willing to sign up for regular emails or newsletters, if they feel that they are likely to benefit from the information provided. This is the key to list building for a steady profit.

This is entirely the opposite to spamming, which is something that you must understand and avoid. Internet privacy is closely guarded these days and spamming is regarded as a serious offence which can result in serious sanctions from your internet provider, or the law, in more extreme cases.

This leads to the development of the opt in list building process. Every subscriber should really be given an opportunity to ?opt in? to a list, rather than being automatically added. This is an industry standard approach and one you must not try to avoid. Buying lists of subscribers may seem like an easy option, but not if your internet connection is shut down! A genuine list will allow you to freely send affiliate links, new product promotions and good quality information related to your topic whenever you please.

When you construct an opt in list you do not only increase the probability of being successful in email marketing but also boost your sales and profits as well. This is because list building will give you the chance to stay in contact with your customers whenever you wish.

The next very important consideration for marketing to your opt in list, is to provide only genuinely valuable information that is targeted to the audience. I regularly receive a mountain of email referring me to offers that I have absolutely no interest in purchasing. This will quickly lead me to un-subscribe or report as spam; and your list members will react the same if you are not careful. Promote only those offers which you believe to be high quality and provide value added information to your customers and they will remain loyal to you for months and years. This is like having your own email cash machine if you do things well.

List building for profitable email marketing is worth doing well and will quickly reap its own rewards, so it is worth checking out some of the great guide and courses available online. It need not be expensive to learn how to become a successful list builder and the financial benefits can be huge. Good luck!

Gary Riding is an online marketer: if you want to know more about the secrets of successful and profitable list building, go to List Builder Profit and check out the amazing offer.

Author: Gary Riding
Article Source: EzineArticles.com
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This entry was posted on Thursday, September 15th, 2011 at 8:42 pm and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

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