London named fashion capital of the world

The Duchess of Cambridge and the Olympics have contributed to London being named the fashion capital of the world, beating off stiff competition from New York and Paris.

07 September 2012

London has been named global fashion capital of the world for the second consecutive year.

The annual list, which is put together by media analytics company Global Language Monitor, is compiled by analysing the Internet, blogosphere, and the top 175,000 print and electronic global media and as well as other sources to see which cities garner the most interest and coverage. New York placed second on the list, followed by Paris, Madrid and Barcelona. Although Paris is places third on the list, it is ranked at number one for Haute Couture. Surprisingly, Milan, one of the four main Fashion Week hosts, came in eighth.

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Paul Payack, the president of the GLM, said that both the Duchess of Cambridge and the Olympics have helped London retain the title for a second year. "Kate Middleton has proved to be incredibly impactful on the British fashion brand," he said, adding that a recent survey showed her influence has contributed to millions of pounds in sales this year. "The second thing is the Olympics being in the UK."

In 2011 London overtook New York, who had maintained the premiere position for several years, for the first time. The Duchess and interest in Alexander McQueen following his death were named as the main reasons for the England capital's surge in fashion popularity.

Source: http://telegraph.feedsportal.com/c/32726/f/534871/s/232d7ba7/l/0L0Stelegraph0O0Cfashion0C95278570CLondon0Enamed0Efashion0Ecapital0Eof0Ethe0Eworld0Bhtml/story01.htm

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