June 13, 2013
By: Constance Aguilar
Many brands managers struggle to find quality content to post, and spend hours trying to find something worth sharing on their pages. It can prove difficult to find something new, creative, and associated with a brand?s industry at least 5 days per week. Niche brands find this particularly difficult; even so-called universal content doesn?t suit their direction.
Page managers facing the content obstacle can use any of the following places on the web to assist in finding, storing, and delivering engaging content for even the most obscure or niche brands, and in less than 10 minutes, it?s impossible to not find something interest and share-worthy.
- Quora: The thing I love about Quora is that it showcases the curious mind?s must-have-answered questions. Question subjects range from simple marketing tactics to hyper-focused inquiries about Beatles albums. Browsing through Quora allows you to ?steal? questions on there and host a Q&A on your Facebook, understand what the public wants to know about a subject that may be associated with your brand, or start conversation as a brand on Quora and encourage your Facebook fans to move over and join in! https://www.quora.com/
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- Post Planner: This app saves page managers a ton of time; Post Planner says as much as 2 hours per day. What is does is search the web and social media content to deliver article links that you can easily share on your pages. Post Planner just released a new feature that will find content on literally any topic- I found stuff to post when I search ?metal fabricator?. It also has complimentary status update ideas that will get your fans commenting and liking posts. The best part is you don?t have to leave Facebook to use it- it?s a built-in app! http://www.postplanner.com/
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- Digg: Digg is a staple of the Internet, and after years on the market and fresh interface, it?s looking swanky! I love Digg because it gives me what?s popular on the web- the stories people obviously want to see/read, and I know those are the stories fans are more likely to react to. Users can save stories they like and use them at later dates or create a library to load up for the week?s postings. It allows you to see stories that other people like you/with similar searches are interested in as well.? http://digg.com/
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- Delicious: The great thing about Delicious is the access to what other people have stored. By searching keywords, you can see who has added similar articles and with one click you?re suddenly reading collections on specific topics from those the most interested in them. Delicious gives you access to everyone else?s library of content and bookmarking work. Then, you share those with your fans! https://delicious.com/
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- Reddit: Any Internet troller will know what this is, but for those of you who have yet to think of Reddit as anything other than the birthplace of Meme?s, get ready to think again. Reddit has a vast library of content on a number of subjects. What I find is that articles, YouTube videos, forum-style threads, it delivers the most ?quirky? content. You?ll find blog posts and opinion pieces more than USA Today articles, which depending on your brand can strike up conversation when reposting to your page in an interesting manner. It?s also image-heavy, and since posting photos is also highly recommended to dominate Edgerank, this is a great source. http://www.reddit.com
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- NetVibes: If you like having a massive feed of content that you chose in one place so that you can easily pull items to post to a page, NetVibes reader is where it?s at. You can make multiple dashboards and add feeds and social media profiles to filter in and gather content from. There is also a search option, but it is the standard Google search. Easy place to browse every day, pull content from, and post immediately. The ?me? account is free as well. http://www.netvibes.com
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- Scoop.it: Scoop.it is awesome because it regularly browses the web for you and finds you content on the topics you are most interested in. While it?s a content curation tool that?s primarily designed to make a feed-style web page, its algorithm is robust and very effective in finding quality content. And it has a mobile app! http://www.scoop.it/
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- StumbleUpon, Pinterest, Flickr: these are grouped together to round out the list because they all offer the best selections of one thing: PHOTOS! Need cool pictures of unusual items to share on Facebook? These are your stops to grab and share. I?ve found each one works well for different industries. Flickr kills it with outdoors, Pinterest is super food/DIY/Household items heavy, and StumbleUpon brings the unusual to the forefront of the Internet. https://www.stumbleupon.com/, http://pinterest.com/, http://www.flickr.com/
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These are just a handful of resources you can use to find great content to post. A practical way to go about content gathering is to collect 5-7 days worth, load it into Facebook scheduling and only worry about responding to comments from your fans. Be sure to add comments from the brand on the story; personalize so your audience knows exactly why you are sharing it. Encourage conversation with questions, too!
What resources do you use to find quality content for your brand pages?
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