Tech Publisher Ziff Davis Acquired By j2 Global For $167M To Roll Up Ads/Media Platform

All change in tech media! Ziff Davis, best known for PCMag.com, ComputerShopper, ExtremeTech, Toolbox.com and Geek.com, has been acquired by j2 Global, Inc. a provider of business cloud services. According to the announcement the purchase price was approximately $167 million in cash. But don't cry for j2 - it still has over $300 million in cash and investments. Hemi Zucker, j2?s chief executive officer said the acquisition was driven partly because j2 has a lot of "experience and significant interest in the digital media and online marketing space" as a media buyer and seller. So this is clearly an advertising aggregation play.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/6PQ3aMvCSek/

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