Online Videos and What It Can Do To Your Small Scale Business ...

In the last four-five years, the whole concept of marketing strategies for businesses has changed its scheme of things. Many new techniques have sprung up which have led even supposedly small scale businesses to flourish while others have gone horribly wrong! One such new and tested marketing strategy which is getting more popular day by day is that of online video production. These days all the brands have got their presence in the web and make use of the online video marketing to sell their goods. Even small businesses are now waking up to this idea and uploading their corporate video all over the internet. Needless to say, the video production companies have got even greater days ahead.

With the advent of the internet, the age old grip of the television over the masses has started to loosen. More and more people now prefer to browse through the internet rather than spend hours watching mundane shows on TV. So it goes beyond saying that the internet is a gold mine for all the corporate brands to invest. On a recent survey it was revealed that more than 83 percent of the people who use the internet are familiar with online advertisements and corporate videos. So therefore it is obvious that their opinions and brand choices are somewhat governed by them. And for this reason only corporate brands are now investing millions on video production and hiring the best video production companies so that they can connect to the audience. But small scale businesses are not far behind as well and with more people getting used to making online videos on their own. And the results are also quite evident as in the last few days many small businesses have done surprisingly well catapulted by their perfect online marketing strategies.

Making an online marketing video is not that difficult a task either. If your business is small and just in its nascent stages then you can make your own video blog or corporate video rather than spending a fortune on video production companies. For starters you need a decent camera and the selection depends on you only. You can go for the handy webcams if you want it cheap or can buy the latest slick models from the market. The equipment selection is also contingent on the use of the camera and varies from nothing to expensive set-ups. For example, if your speaker is static then a table shall do otherwise a moving trolley or at least a tri-pod might be needed. Additionally, a good mix of lighting and the background is required. Most online blogs use the classic white background for their production with the standard lighting system of three lights in the three focusing directions. That is both cheap and manageable for most small businesses with lesser number of employees.

The content is the key to connect with the audience and so is the speaker. He has to be able to lure the audience into what he says. It has been found out that most of the people lose interest in a video in the first minute itself, sometimes because of the boring content and sometimes because of the futile gimmicks. So it is better if you keep you video short and prim and at the same time get your message across. Lastly, post production is a major task and the editing should be done with great care. With the proper online video, your small scale business can reach new heights.

matt barnes